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06/09/08
Category: General
Posted by: admin

This week we've "soft launched" Clarity Accounting, our online accounting software for small businesses. The project started almost a year ago, and now we have something we can let others look at. The "startup gurus" out there keep saying "if it's not a bit embarrassing, you didn't release early enough" so we've taken that to heart and this is a nice early release. There are still plenty of rough edges, but it's enough to do the books for this corporation, Habitsoft Inc..

Over the next few weeks and months we'll be adding some more nice little features, posting a brand new skin on the application, fixing cross-browser compatibility issues, measuring our results with Google AdWords and working on our marketing materials.

We're currently doing a survey called "You and Accounting" which we're going to use to drive our business planning for the the business as it moves from purely R&D to a full-blown business with marketing, sales, customers, all that exciting stuff.

If you would be so kind as to complete the survey, it would be greatly appreciated!

Here's the link: You and Accounting

01/02/08
Category: General
Posted by: admin

With the launch of my new web site design and the switchover to CMS Made Simple as my site CMS, I'm also going to be doing some blogging as part of my PR strategy. The idea is to create transparency and trust - get a connection with my current and potential clients.

Habitsoft was originally conceived as a means for me to reduce my income taxes. As it turns out, dividends are more or less tax-free up to a certain level, and the corporation is taxed at a low 18% because it gets a small business tax deduction. Since my taxes were generally more than 18%, and as my income increases my personal taxes would be a lot more than that, I followed my accountant's advice and incorporated.

I decided, for whatever reason, to choose a name for the business based on my belief that good software is all about good habits. Thus "Habits" and "Software" were joined to make "Habitsoft".

I've spent a lot of time cultivating (then forgetting, then remembering and re-cultivating) good software engineering habits. Habits like:

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